Schmooze factor in recruiting content

topic posted Mon, May 16, 2005 - 6:32 PM by  Unsubscribed
Hi all,
I just got back from a tremendously successful biz trip - among other things, I coordinate the authors for an international journal of Digital Asset Management published by a UK company.

Last week I was in the same hotel with 1000 members of the community we serve and squeeze content out of for the journal. I was really excited that finally my personality could mesh with my career and get me some professional respect.

I found that sales tactics play a large part in recruiting content. I'd make my first contact with people, usually I was already familiar with their name - then I'd go into a sell phase - and then I'd back off a bit and make sure they were really interested. I charmed the hell out of them. I got forty committments to author articles. And it's not-for-pay.

Has anyone else seen the amazing power of the schmooze factor recently?

I
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